{"id":1853,"date":"2025-01-14T23:54:25","date_gmt":"2025-01-14T14:54:25","guid":{"rendered":"https:\/\/brandhub.amnesty.org\/fr\/?page_id=1853"},"modified":"2026-02-24T19:07:49","modified_gmt":"2026-02-24T10:07:49","slug":"visual-identity","status":"publish","type":"page","link":"https:\/\/brandhub.amnesty.org\/fr\/visual-identity\/","title":{"rendered":"Lignes directrices sur l\u2019identit\u00e9 visuelle"},"content":{"rendered":"\n<section class=\"wp-block-amnesty-core-hero is-aligned-center has-dark-background\" style=\"aiic:ignore;background-image:url('\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_01-1468x710.jpg')\">\n\t\n\t<div class=\"hero-contentWrapper\">\n\t\t\t<h1 class=\"hero-title\">\n\t\t\t<span>Lignes directrices sur l\u2019identit\u00e9 visuelle<\/span>\n\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\n\t<\/section>\n\n\n<section class=\"postlist-categoriesContainer \" data-slider><nav><ul class=\"postlist-categories use-flickity\" aria-label=\"Liste des sous-cat\u00e9gories\"><li><a class=\"btn btn--white\" href=\"#designstrategy\">Strat\u00e9gie de conception<\/a><\/li><li><a class=\"btn btn--white\" href=\"#logo\">Logo<\/a><\/li><li><a class=\"btn btn--white\" href=\"#colours\">Couleurs<\/a><\/li><li><a class=\"btn btn--white\" href=\"#typefacesandtypography\">Polices et typographie<\/a><\/li><li><a class=\"btn btn--white\" href=\"#designelements\">\u00c9l\u00e9ments graphiques<\/a><\/li><\/ul><\/nav><button data-slider-prev disabled>Previous<\/button><button data-slider-next>Next<\/button><\/section>\n\n<section id=\"section-designstrategy\" class=\"section\" style=\"\"><div id=\"designstrategy\" class=\"container\">\n<section id=\"section-designstrategy\" class=\"section\" style=\"\"><div id=\"designstrategy\" class=\"container\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Introduction<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Le pr\u00e9sent guide est un outil pratique sur notre identit\u00e9 visuelle, dont le but est de contribuer \u00e0 maintenir une identit\u00e9 de marque forte et uniforme, qui aide les gens \u00e0 nous reconna\u00eetre et \u00e0 se connecter avec nous. Ce guide nous montre comment utiliser correctement les \u00e9l\u00e9ments cl\u00e9s de notre marque visuelle (couleurs, polices, logo).<\/p>\n\n<\/div><\/section>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left\">Strat\u00e9gie de conception<\/h3>\n\n\n\n<p>Nous recherchons activement des id\u00e9es nouvelles, des points de vue vari\u00e9s et des collaborations int\u00e9ressantes en abordant la conception selon une approche inclusive. Les contributions de coll\u00e8gues, de sympathisant\u00b7e\u00b7s et de partenaires sont int\u00e9gr\u00e9es intelligemment. Des visuels cr\u00e9atifs doivent \u00eatre accessibles \u00e0 tous et toutes, afin d\u2019inspirer confiance \u00e0 notre public et d\u2019\u00e9tablir de r\u00e9elles connexions avec lui. Notre diversit\u00e9 \u00e0 l\u2019\u00e9chelle mondiale demande une localisation soign\u00e9e en m\u00eame temps qu\u2019une pr\u00e9sentation unifi\u00e9e de notre identit\u00e9, afin de pr\u00e9server la coh\u00e9sion et la coh\u00e9rence de la marque.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Vision<\/h3>\n\n\n\n<p>Nous avons la vision d\u2019un monde o\u00f9 chacun\u00b7e peut &nbsp;se pr\u00e9valoir de tous les droits \u00e9nonc\u00e9s dans la &nbsp;D\u00e9claration universelle des droits de l\u2019homme&nbsp; et dans d\u2019autres textes internationaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mission<\/h3>\n\n\n\n<p>Nous avons pour mission de mener des &nbsp;recherches et des actions visant \u00e0 pr\u00e9venir et faire cesser les graves atteintes&nbsp; aux droits humains.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Valeurs<\/h3>\n\n\n\n<p>Nos valeurs fondamentales reposent sur notre engagement envers la communaut\u00e9 mondiale de d\u00e9fenseur\u00b7e\u00b7s des droits humains&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solidarit\u00e9 internationale<\/li>\n\n\n\n<li>Action en faveur des personnes<\/li>\n\n\n\n<li>Port\u00e9e internationale<\/li>\n\n\n\n<li>Universalit\u00e9 et indivisibilit\u00e9 des droits humains<\/li>\n\n\n\n<li>Impartialit\u00e9 et ind\u00e9pendance<\/li>\n\n\n\n<li>Respect mutuel et d\u00e9mocratique<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Ton<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personnel<\/li>\n\n\n\n<li>Dynamique<\/li>\n\n\n\n<li>Audacieux<\/li>\n\n\n\n<li>Innovant<\/li>\n\n\n\n<li>Empathique<\/li>\n\n\n\n<li>Inspirant<\/li>\n\n\n\n<li>Authentique<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Historique<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Fond\u00e9e en 1961 pour d\u00e9fendre les prisonniers et prisonni\u00e8res d\u2019opinion, Amnesty International a ensuite \u00e9largi son mandat dans les ann\u00e9es 1970 pour combattre les erreurs judiciaires et la torture. Notre travail de recherche et de campagne couvre un large \u00e9ventail de questions li\u00e9es aux droits humains et b\u00e9n\u00e9ficie du soutien de plus de dix millions de membres et de sympathisant\u00b7e\u00b7s dans le monde entier.<br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Dessin\u00e9e par Diana Redhouse, la bougie d\u2019Amnesty a \u00e9t\u00e9 inspir\u00e9e par un proverbe chinois&nbsp;: \u00ab&nbsp;Mieux vaut allumer une bougie que maudire les t\u00e9n\u00e8bres&nbsp;\u00bb.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-1024x205.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1902\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-1024x205.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-300x60.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-768x154.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-1536x307.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-2048x409.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-734x147.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-360x72.jpg 360w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-720x144.jpg 720w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-60x12.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-120x24.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-200x40.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-400x80.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-260x52.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-520x104.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-325x65.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_02-650x130.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n\n<\/div><\/section>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n<section id=\"section-logo\" class=\"section\" style=\"\"><div id=\"logo\" class=\"container\">\n<section id=\"section-thelogo\" class=\"section\" style=\"\"><div id=\"thelogo\" class=\"container\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Logo<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Utilis\u00e9 de mani\u00e8re consciente et uniforme, notre logo peut devenir plus qu\u2019un symbole reconnaissable et se transformer en un embl\u00e8me d\u2019inspiration pour les personnes qui partagent notre vision d\u2019un monde meilleur \u00e0 cr\u00e9er. Dans la lign\u00e9e de notre travail de recherche de qualit\u00e9 et de notre travail de campagne audacieux, il symbolise la force collective de notre organisation pour remettre en cause le statu quo et nous propulser vers un monde plus juste et bienveillant. En int\u00e9grant notre logo de mani\u00e8re uniforme, nous renfor\u00e7ons non seulement la confiance que nous avons gagn\u00e9e, mais aussi la conviction selon laquelle notre union peut nous permettre d\u2019obtenir un impact concret.<\/p>\n\n<\/div><\/section>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Logo complet<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Le logo noir sur fond jaune a notre pr\u00e9f\u00e9rence et doit \u00eatre utilis\u00e9 dans tous les cas possibles. Le logo se compose de trois \u00e9l\u00e9ments&nbsp;: le nom, le symbole de la bougie et l\u2019encadr\u00e9 color\u00e9.&nbsp;<\/p>\n\n\n\n<p>L\u2019encadr\u00e9 color\u00e9 autour du logo est un \u00e9l\u00e9ment essentiel du visuel&nbsp;; il entoure le nom et la bougie. Ce cadre garantit l\u2019uniformit\u00e9 de la pr\u00e9sentation&nbsp;; il unit ces \u00e9l\u00e9ments dans un logo harmonieux, reconnaissable et percutant.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez t\u00e9l\u00e9charger nos logos ci-dessous. Veuillez vous assurer que leur utilisation est conforme \u00e0 nos <a href=\"https:\/\/brandhub.amnesty.org\/visual-design\/the-wordmark\/#anchor1\">conditions d\u2019utilisation<\/a>.<\/p>\n\n\n\n\n\n\n<div class=\"download-block \"><a class=\"btn btn--download btn--white\" href=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/Amnesty-Wordmark-Brand-Hub-1.zip\" download=\"Amnesty-Wordmark-Brand-Hub-1.zip\" target=\"_blank\" role=\"button\">T\u00c9L\u00c9CHARGER LES LOGOS D\u2019AMNESTY<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-1024x819.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1903\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-1024x819.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-300x240.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-768x614.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-1536x1229.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-2048x1638.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-750x600.jpg 750w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-734x587.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-90x72.jpg 90w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-180x144.jpg 180w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-60x48.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-120x96.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-200x160.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-400x320.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-260x208.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-520x416.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-325x260.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_03-650x520.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Espacement, taille et positionnement<\/h4>\n\n\n\n<p>La zone de d\u00e9gagement du logo est l\u2019espace autour du logo qui doit rester vide, sans autres \u00e9l\u00e9ments graphiques (notamment caract\u00e8res typographiques ou parties \u00ab&nbsp;charg\u00e9es&nbsp;\u00bb de l\u2019image). La <strong>hauteur de la \u00ab&nbsp;flamme&nbsp;\u00bb<\/strong> du symbole de la bougie sert \u00e0 d\u00e9finir la zone de d\u00e9gagement du logo.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-1024x563.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1904\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-1024x563.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-300x165.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-768x422.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-1536x845.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-2048x1126.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-1091x600.jpg 1091w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-734x404.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-131x72.jpg 131w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-262x144.jpg 262w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-60x33.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-120x66.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-200x110.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-400x220.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-260x143.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-520x286.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-325x179.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_04-650x358.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-1024x563.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1905\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-1024x563.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-300x165.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-768x422.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-1536x845.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-2048x1126.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-1091x600.jpg 1091w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-734x404.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-131x72.jpg 131w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-262x144.jpg 262w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-60x33.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-120x66.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-200x110.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-400x220.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-260x143.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-520x286.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-325x179.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_05-650x358.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Lo logo doit <strong>servir de signature<\/strong>, sans rivaliser en taille avec les messages sur la m\u00eame page. Le logo doit toujours mesurer <strong>moins de la moiti\u00e9 de la taille du message principal<\/strong> du contenu, mais rester lisible.<br> L\u2019<strong>\u00e9cart minimal<\/strong> entre le logo et le bord du visuel doit <strong>\u00eatre au moins<\/strong> \u00e9quivalent \u00e0 la taille de la flamme de la bougie.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-1024x614.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1906\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-1024x614.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-300x180.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-768x461.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-1536x922.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-2048x1229.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-334x200.jpg 334w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-1000x600.jpg 1000w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-734x440.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-120x72.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-240x144.jpg 240w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-60x36.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-200x120.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-400x240.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-260x156.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-520x312.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-325x195.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_06-650x390.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li>Ne modifiez pas les couleurs du logo.<\/li>\n\n\n\n<li>Ne modifiez pas la taille ou la position des \u00e9l\u00e9ments du logo.<\/li>\n\n\n\n<li>Ne supprimez pas l\u2019encadr\u00e9.<\/li>\n\n\n\n<li>Ne modifiez pas les proportions du logo.<\/li>\n\n\n\n<li>Ne faites pas pivoter le logo.<\/li>\n\n\n\n<li>Ne modifiez pas l\u2019espacement et le positionnement des \u00e9l\u00e9ments du logo.<\/li>\n\n\n\n<li>N\u2019ins\u00e9rez pas de contour autour de l\u2019encadr\u00e9 et ne cr\u00e9ez pas de transparence dans le logo.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-1024x768.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1907\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-1024x768.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-300x225.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-768x576.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-1536x1152.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-2048x1536.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-800x600.jpg 800w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-734x550.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-96x72.jpg 96w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-192x144.jpg 192w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-60x45.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-120x90.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-200x150.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-400x300.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-260x195.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-520x390.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-325x244.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_07-650x487.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Bougie<\/h3>\n\n\n\n<p>L\u2019image de la bougie peut \u00eatre utilis\u00e9e s\u00e9par\u00e9ment du logo complet, mais elle doit toujours \u00eatre parfaitement int\u00e9gr\u00e9e \u00e0 la mise en page d\u00e8s le d\u00e9but et ne doit jamais \u00eatre ajout\u00e9e apr\u00e8s coup. La forme de la bougie ne doit pas \u00eatre modifi\u00e9e, mais il existe de nombreuses mani\u00e8res cr\u00e9atives de l\u2019int\u00e9grer.<\/p>\n\n\n<div class=\"download-block \"><a class=\"btn btn--download btn--white\" href=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/Amnesty-Candle-1.zip\" download=\"Amnesty-Candle-1.zip\" target=\"_blank\" role=\"button\">T\u00e9l\u00e9charger la bougie d\u2019Amnesty<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"896\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-1024x896.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1908\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-1024x896.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-300x262.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-768x672.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-1536x1344.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-2048x1792.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-686x600.jpg 686w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-734x642.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-82x72.jpg 82w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-165x144.jpg 165w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-60x52.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-120x105.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-200x175.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-400x350.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-260x227.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-520x455.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-325x284.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_08-650x569.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Alliance entre marques<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>En cas d\u2019alliance entre marques, des directives sp\u00e9cifiques sont d\u00e9finies dans les accords de collaboration avec les organisations partenaires. L\u2019ampleur de l\u2019int\u00e9gration du style visuel de chaque entit\u00e9 est \u00e9tudi\u00e9e au cas par cas et d\u00e9finie dans des d\u00e9cisions nuanc\u00e9es, adapt\u00e9es sur mesure \u00e0 la nature de la collaboration. Lorsque le logo d\u2019Amnesty est utilis\u00e9 sur des mat\u00e9riels o\u00f9 coexistent plusieurs marques, l\u2019acceptation de nos r\u00e8gles habituelles relatives aux espaces de confiance est imp\u00e9rative, afin de garantir que le logo ne subisse aucune modification et reste visuellement percutant dans le respect de la charte graphique.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub15Feb13.jpg\" alt=\"\" class=\"aiic-ignore wp-image-2997\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9tournement de marques<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Les modifications visuelles sont un outil essentiel que nous employons strat\u00e9giquement pour lancer des attaques de marques*. Nous adoptons alors provisoirement des styles diff\u00e9rents pour parodier d\u2019autres organisations, afin d\u2019attirer l\u2019attention sur les aspects probl\u00e9matiques de leurs activit\u00e9s. Cette transformation visuelle tactique permet d\u2019\u00e9mettre une critique puissante et accrocheuse et se r\u00e9v\u00e8le tr\u00e8s efficace pour ouvrir la voie \u00e0 un dialogue avec le public, en le faisant r\u00e9fl\u00e9chir. Lorsqu\u2019une approche visuelle diff\u00e9rente est adopt\u00e9e, il est indispensable de montrer clairement qu\u2019elle reste le travail d\u2019Amnesty, pour ne pas nuire \u00e0 la transparence.<\/p>\n\n\n\n<p>* Attention, une v\u00e9rification juridique est indispensable avant d\u2019utiliser des parodies de logo dans le cadre d\u2019une attaque de marque.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub15Feb12-1024x522.jpg\" alt=\"\" class=\"aiic-ignore wp-image-2998\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub15Feb14-1024x522.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3000\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">\u00c9chelle graduelle du logo<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>L\u2019\u00e9chelle ci-dessous repr\u00e9sente la mani\u00e8re dont nous utilisons notre logo en fonction du contexte. Au centre, figure notre \u00ab&nbsp;image de marque principale&nbsp;\u00bb. Nous y appliquons strictement la charte graphique d\u2019Amnesty en utilisant le logo complet.&nbsp;<\/p>\n\n\n\n<p>Plus nous nous d\u00e9pla\u00e7ons vers la gauche, plus nous perdons des \u00e9l\u00e9ments de l\u2019image de marque et nous pouvons utiliser la bougie au lieu du logo complet. \u00c0 l\u2019extr\u00e9mit\u00e9 gauche, nous adoptons un langage visuel plus personnel, qui permet de s\u2019exprimer individuellement sans logo, par exemple pour les situations o\u00f9 nous travaillons avec des militant\u00b7e\u00b7s sur le terrain.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Plus nous nous d\u00e9pla\u00e7ons vers la droite, plus l\u2019image de marque devient cibl\u00e9e, \u00e0 mesure que nous lui ajoutons d\u2019autres \u00e9l\u00e9ments. Des campagnes sp\u00e9cifiques peuvent comporter des logos particuliers, et les styles visuels des partenaires peuvent \u00eatre int\u00e9gr\u00e9s. \u00c0 l\u2019extr\u00e9mit\u00e9 droite, notre style est enti\u00e8rement camoufl\u00e9, par exemple pour des attaques de marque.<\/p>\n\n\n\n<p>Pour aider \u00e0 renforcer la reconnaissance de la marque, le logo complet doit toujours \u00eatre utilis\u00e9 sur les publications officielles et, si possible, sur les contenus con\u00e7us pour \u00eatre partag\u00e9s avec de nouveaux publics susceptibles de ne pas conna\u00eetre notre organisation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"759\" src=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-scaled.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1790\" srcset=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-scaled.jpg 2560w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-300x89.jpg 300w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-1024x303.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-768x228.jpg 768w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-1536x455.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-2048x607.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-2024x600.jpg 2024w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-734x218.jpg 734w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-243x72.jpg 243w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-486x144.jpg 486w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-60x18.jpg 60w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-120x36.jpg 120w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-200x59.jpg 200w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-400x119.jpg 400w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-260x77.jpg 260w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-520x154.jpg 520w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-325x96.jpg 325w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-01-650x193.jpg 650w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>\n\n<\/div><\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>#section-22b8f2db{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_12-770x710.jpg\")}@media screen and (min-width:770px){#section-22b8f2db{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_12-1468x710.jpg\")}}@media screen and (min-width:1444px){#section-22b8f2db{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_12-2560x710.jpg\")}}<\/style><section id=\"section-22b8f2db\" class=\"section section--has-bg-image\" style=\"min-height:13vw;max-height:853px;\"><div id=\"22b8f2db\" class=\"container\">\n\n<p>\/<\/p>\n\n<\/div><\/section>\n\n<section id=\"section-colours\" class=\"section\" style=\"\"><div id=\"colours\" class=\"container\">\n<section id=\"section-thelogo\" class=\"section\" style=\"\"><div id=\"thelogo\" class=\"container\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">Couleurs<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Les couleurs principales de notre marque, le jaune, le noir et le blanc, sont un \u00e9l\u00e9ment distinctif de notre identit\u00e9 visuelle. L\u2019utilisation uniforme de ces couleurs est essentielle pour \u00e9tablir une identit\u00e9 de marque forte, coh\u00e9rente et reconnaissable sur toutes les communications.&nbsp;<br> Cependant, cela ne veut pas dire que les productions visuelles doivent se limiter au jaune, au noir et au blanc. Nous encourageons l\u2019utilisation d\u2019autres couleurs dans les illustrations et les photos pour ajouter de l\u2019\u00e9clat et de la diversit\u00e9 \u00e0 nos mat\u00e9riels visuels. Nous n\u2019avons aucune palette de couleurs secondaires pr\u00e9d\u00e9finie&nbsp;; vous \u00eates libres de choisir les couleurs qui conviennent au contexte et qui rendront une production plus percutante. Laissez libre cours \u00e0 votre cr\u00e9ativit\u00e9 tout en veillant \u00e0 ce que nos couleurs principales restent une constante.&nbsp;<\/p>\n\n<\/div><\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Palette principale<\/h4>\n\n\n\n<p>Nous avons cr\u00e9\u00e9 des \u00e9chantillons de couleurs d\u2019Amnesty en CMJN et en RVB, qui peuvent \u00eatre ajout\u00e9s \u00e0 vos \u00e9chantillons par d\u00e9faut dans Photoshop, Illustrator et InDesign.<\/p>\n\n\n<div class=\"download-block \"><a class=\"btn btn--download btn--white\" href=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/AmnestySwatches.ase_-1.zip\" download=\"AmnestySwatches.ase_-1.zip\" target=\"_blank\" role=\"button\">T\u00e9l\u00e9charger<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-1024x363.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1913\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-1024x363.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-300x106.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-768x273.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-1536x545.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-2048x727.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-1690x600.jpg 1690w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-734x261.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-203x72.jpg 203w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-406x144.jpg 406w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-60x21.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-120x43.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-200x71.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-400x142.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-260x92.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-520x185.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-325x115.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_13-650x231.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Choisir la bonne couleur pour le logo<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Choisissez l\u2019option de logo qui rend le meilleur contraste avec le fond de votre contenu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-1024x671.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1914\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-1024x671.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-300x197.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-768x504.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-1536x1007.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-2048x1343.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-915x600.jpg 915w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-734x481.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-110x72.jpg 110w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-220x144.jpg 220w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-60x39.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-120x79.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-200x131.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-400x262.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-260x170.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-520x341.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-325x213.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-650x426.jpg 650w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_14-350x230.jpg 350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Couleurs suppl\u00e9mentaires<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Pour les teintes de gris, nous recommandons d\u2019utiliser n\u2019importe quel gris neutre pour lequel R=V=B en RVB. Pour un ton de gris neutre en CMJN, d\u00e9finissez cyan, magenta et jaune sur z\u00e9ro et r\u00e9glez uniquement le noir selon vos besoins.<\/p>\n\n\n\n<p>Si des couleurs suppl\u00e9mentaires sont n\u00e9cessaires pour les graphiques et les tableaux, nous recommandons d\u2019utiliser des couleurs allant du jaune au rouge en passant par l\u2019orange, &nbsp;pour rappeler les couleurs d\u2019une flamme.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub15Feb18.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3003\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub15Feb19.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3004\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub15Feb20-1024x512.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3005\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Opacit\u00e9<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Dans notre palette de couleurs, nous appliquons le principe qui consiste \u00e0 utiliser des couleurs totalement opaques. Cette d\u00e9cision r\u00e9pond \u00e0 notre engagement \u00e0 diffuser des messages clairs et sinc\u00e8res.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub15Feb17-1024x364.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3006\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Couleurs des campagnes<\/h4>\n\n\n\n<p>Pour les campagnes mondiales telles qu\u2019\u00c9crire pour les droits, chacun des 10&nbsp;cas peut avoir une couleur diff\u00e9rente.&nbsp;<\/p>\n\n\n\n<p>Pour le travail th\u00e9matique, par exemple sur le droit \u00e0 l\u2019avortement, des couleurs associ\u00e9es aux questions de droits humains concern\u00e9es peuvent \u00eatre utilis\u00e9es. N\u00e9anmoins, les couleurs principales de la marque doivent rester pr\u00e9sentes et la couleur du logo ne doit pas \u00eatre modifi\u00e9e.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BrandHub2000px-Final-Collect21-1024x512.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3043\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c9chelle graduelle des couleurs d\u2019Amnesty<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Cette \u00e9chelle de couleurs aide \u00e0 adapter notre identit\u00e9 visuelle dans diff\u00e9rents contextes et selon les diff\u00e9rents objectifs de communication. Au centre, le jaune embl\u00e9matique d\u2019Amnesty \u00e9voque la puissance de la r\u00e9putation de l\u2019organisation&nbsp;; il doit \u00eatre utilis\u00e9 en respectant strictement l\u2019image de la marque, avec le noir et le jaune.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>\u00c0 mesure que nous nous \u00e9loignons du centre, d\u2019autres couleurs peuvent \u00eatre introduites strat\u00e9giquement si la reconnaissance de la marque est moins importante. \u00c0 ce stade, il est essentiel de maintenir la pr\u00e9sence de la palette principale d\u2019Amnesty, m\u00eame si les productions ne doivent pas s\u2019y limiter strictement. Aux deux bouts de l\u2019\u00e9chelle, les couleurs de la marque peuvent \u00eatre compl\u00e8tement omises si l\u2019accent doit \u00eatre mis sur des personnes ou des communaut\u00e9s ou si une autre identit\u00e9 de marque est utilis\u00e9e \u00e0 des fins cr\u00e9atives.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/section>\n\n\n<figure class=\"wp-block-image size-full\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"693\" src=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-scaled.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1792\" srcset=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-scaled.jpg 2560w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-300x81.jpg 300w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-1024x277.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-768x208.jpg 768w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-1536x416.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-2048x554.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-734x199.jpg 734w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-266x72.jpg 266w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-532x144.jpg 532w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-60x16.jpg 60w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-120x32.jpg 120w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-200x54.jpg 200w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-400x108.jpg 400w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-260x70.jpg 260w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-520x141.jpg 520w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-325x88.jpg 325w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-02-650x176.jpg 650w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>#section-9753857c{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_19-770x710.jpg\")}@media screen and (min-width:770px){#section-9753857c{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_19-1468x710.jpg\")}}@media screen and (min-width:1444px){#section-9753857c{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_19-2560x710.jpg\")}}<\/style><section id=\"section-9753857c\" class=\"section section--has-bg-image\" style=\"min-height:13vw;max-height:853px;\"><div id=\"9753857c\" class=\"container\">\n\n<p>\/<\/p>\n\n<\/div><\/section>\n\n<section id=\"section-typefacesandtypography\" class=\"section\" style=\"\"><div id=\"typefacesandtypography\" class=\"container\">\n<section id=\"section-thelogo\" class=\"section\" style=\"\"><div id=\"thelogo\" class=\"container\">\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Polices et typographie<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Nos styles typographiques transmettent diff\u00e9rentes voix. Il est donc indispensable de maintenir une uniformit\u00e9. Ces styles doivent si possible \u00eatre employ\u00e9s dans toutes nos communications, vid\u00e9os et publications en ligne ou imprim\u00e9es pour renforcer notre marque et aider \u00e0 unifier le mouvement.<\/p>\n\n<\/div><\/section>\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Alphabets du monde<\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Pour que nous puissions tous et toutes jouir de nos droits humains, nous travaillons dans un \u00e9ventail de langues de plus en plus vaste et nous essayons de transmettre nos messages au plus grand nombre de personnes possible, dans les langues qui leur conviennent le mieux.<\/p>\n\n\n\n<p>Les polices recommand\u00e9es pour les langues qui utilisent d\u2019autres alphabets ou syst\u00e8mes d\u2019\u00e9criture que l\u2019alphabet latin sont les suivantes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-table is-style-responsive has-small-font-size\"><table  role=\"table\"><thead role=\"rowgroup\"><tr role=\"row\"><th class=\"has-text-align-left\" data-align=\"left\">LANGUE<\/th><th class=\"has-text-align-left\" data-align=\"left\">POLICE RECOMMAND\u00c9E<\/th><\/tr><\/thead><tbody role=\"rowgroup\"><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Arabe<\/td><td class=\"has-text-align-left\" data-align=\"left\">Expo \/ Dubai<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Birman<\/td><td class=\"has-text-align-left\" data-align=\"left\">Pyidaungsu<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Chinois<\/td><td class=\"has-text-align-left\" data-align=\"left\">Noto CJK SC<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">G\u00e9orgien<\/td><td class=\"has-text-align-left\" data-align=\"left\">Sylfaen<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Grec<\/td><td class=\"has-text-align-left\" data-align=\"left\">Myriad Pro <\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">H\u00e9breu<\/td><td class=\"has-text-align-left\" data-align=\"left\">Noto Sans Hebrew<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Hindi<\/td><td class=\"has-text-align-left\" data-align=\"left\">Mangal<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Japonais, cor\u00e9en<\/td><td class=\"has-text-align-left\" data-align=\"left\">Noto CJK jp-hinted<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">N\u00e9palais<\/td><td class=\"has-text-align-left\" data-align=\"left\">Preeti<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Pachto<\/td><td class=\"has-text-align-left\" data-align=\"left\">Tahoma<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Persan<\/td><td class=\"has-text-align-left\" data-align=\"left\">Dari Nazanin<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Cingalais<\/td><td class=\"has-text-align-left\" data-align=\"left\">FM Abhaya<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Tamoul<\/td><td class=\"has-text-align-left\" data-align=\"left\">Lathab<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Tha\u00ef<\/td><td class=\"has-text-align-left\" data-align=\"left\">Anuphan \/ Noto Sans Thai<\/td><\/tr><tr role=\"row\"><td class=\"has-text-align-left\" data-align=\"left\">Ourdou<\/td><td class=\"has-text-align-left\" data-align=\"left\">Amnesty Insan \/ Frutiger Arabic<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Langues employant l\u2019alphabet latin<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>La police caract\u00e9ristique de la marque pour les langues utilisant l\u2019alphabet latin est Amnesty Trade Gothic. Ces langues sont l\u2019anglais, l\u2019espagnol et le fran\u00e7ais, ainsi que des langues telles que le turc az\u00e9ri (lorsqu\u2019il est \u00e9crit avec l\u2019alphabet latin), le haoussa, le hongrois, l\u2019indon\u00e9sien, le letton, le malais, le mont\u00e9n\u00e9grin, le polonais, le turc et bien d\u2019autres encore.<\/p>\n\n\n\n<p>Si vous travaillez pour Amnesty International, vous avez l\u2019autorisation d\u2019utiliser notre police. <a href=\"https:\/\/adam.amnesty.org\/asset-bank\/action\/viewAsset?id=268372\">T\u00e9l\u00e9charger Amnesty Trade Gothic<\/a>.<\/p>\n\n\n\n<p>Si vous \u00eates prestataire externe pour Amnesty International, veuillez prendre contact avec votre interlocuteur\/interlocutrice pour lui demander de la t\u00e9l\u00e9charger pour vous.<\/p>\n\n\n\n<p>Si vous \u00eates \u00e9tudiant\u00b7e ou si vous travaillez sur un projet \u00e0 votre propre initiative, veuillez utiliser la police gratuite <a href=\"https:\/\/fonts.google.com\/specimen\/Roboto+Condensed?query=roboto+condensed\">Roboto<\/a>, qui est similaire, ou toute autre version de Trade Gothic.<\/p>\n\n\n\n<p>La police caract\u00e9ristique de la marque pour les langues utilisant l\u2019alphabet cyrillique est <a href=\"https:\/\/fonts.google.com\/specimen\/Roboto+Condensed?query=roboto+condensed\">Roboto<\/a>. Ces langues sont, entre autres, le turc az\u00e9ri (lorsqu\u2019il est \u00e9crit avec l\u2019alphabet cyrillique), le mac\u00e9donien, l\u2019ouzbek, le russe, ou l\u2019ukrainien. T\u00e9l\u00e9charger notre guide de conseils suppl\u00e9mentaires. [ajouter le lien]<\/p>\n\n\n\n<p>La plupart des directives relatives \u00e0 la typographie en alphabet latin avec la police Amnesty Trade Gothic s\u2019appliquent \u00e9galement \u00e0 la typographie en alphabet cyrillique avec la police Roboto.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/BrandHub2000px-Final-Collect-2-819x1024.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3082\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>Hi\u00e9rarchie<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>La police des titres d\u2019accroche est <strong>Amnesty Trade Gothic Bold Condensed tout en majuscule.<\/strong> Ce choix assure une pr\u00e9sentation \u00e9nergique, qui retient l\u2019attention. Les lignes verticales droites des lettres courbes, comme le O, le D, le G et le C, transmettent force et assurance dans les titres, qui ont ainsi un impact visuel ferme et \u00e9nergique. Utiliser <strong>Amnesty Trade Gothic Bold Condensed Oblique<\/strong> en minuscule pour les citations.<\/p>\n\n\n\n<p>Pour r\u00e9diger des r\u00e9cits, utiliser la police <strong>Amnesty Trade Gothic Light, Roman, et Bold<\/strong>. Cette police se distingue de la version condens\u00e9e utilis\u00e9e pour les accroches, avec des &nbsp;lignes courbes aux lettres telles que o, c, d et e.<\/p>\n\n\n\n<p>Ces polices assurent une bonne lisibilit\u00e9 et sont plus efficaces \u00e0 utiliser dans des textes plus fournis, comme les longs rapports ou les visuels pour les r\u00e9seaux sociaux.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-1024x1024.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1921\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-1024x1024.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-300x300.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-150x150.jpg 150w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-768x768.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-1536x1536.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-2048x2048.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-900x900.jpg 900w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-600x600.jpg 600w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-734x734.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-72x72.jpg 72w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-144x144.jpg 144w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-60x60.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-120x120.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-200x200.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-400x400.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-260x260.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-520x520.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-325x325.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-650x650.jpg 650w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_21-335x335.jpg 335w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong><strong>Titres d\u2019accroche<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Style des titres d\u2019accroche<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Les titres d\u2019accroche doivent \u00eatre compos\u00e9s en Amnesty Trade Gothic Bold Condensed tout en majuscule. Une bonne accroche ne doit pas d\u00e9passer 70&nbsp;caract\u00e8res et doit tenir sur trois lignes. Si votre texte est plus long, ce n\u2019est pas un titre d\u2019accroche, et un style de titre \u00e9ditorial doit \u00eatre utilis\u00e9 (voir \u00ab&nbsp;titres \u00e9ditoriaux&nbsp;\u00bb).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-1024x458.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1922\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-1024x458.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-300x134.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-768x344.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-1536x687.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-2048x916.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-1341x600.jpg 1341w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-734x328.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-161x72.jpg 161w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-322x144.jpg 322w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-120x54.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-200x89.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-400x179.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-260x116.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-520x233.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-325x145.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_22-650x291.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Interlignes des titres d\u2019accroche<\/strong>&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Pr\u00e9senter les titres sur fond uni de mani\u00e8re \u00ab&nbsp;compacte&nbsp;\u00bb, avec la taille de la police \u00e9gale \u00e0 celle de l\u2019interligne (espace entre les lignes). <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-1024x453.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1923\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-1024x453.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-768x339.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-1536x679.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-2048x905.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-1357x600.jpg 1357w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-734x324.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-163x72.jpg 163w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-326x144.jpg 326w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-200x88.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-520x230.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_23-650x287.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Resserrer l\u2019interligne peut donner lieu \u00e0 un chevauchement entre les accents dans les diff\u00e9rentes langues et les autres lignes&nbsp;; \u00e0 l\u2019inverse, l\u2019\u00e9largir risque de trop s\u00e9parer les lignes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-1024x454.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1924\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-1024x454.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-768x341.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-1536x682.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-2048x909.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-1352x600.jpg 1352w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-734x326.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-162x72.jpg 162w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-200x89.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-520x231.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_24-650x288.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Les titres d\u2019accroche doivent \u00eatre plac\u00e9s sur des fonds unis ou sur les parties unies, sans contraste, des images ou des vid\u00e9os pour une bonne lisibilit\u00e9. \u00c9viter de les placer sur les parties \u00ab&nbsp;charg\u00e9es&nbsp;\u00bb des images.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-1024x453.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1925\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-1024x453.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-768x339.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-1536x679.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-2048x905.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-1357x600.jpg 1357w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-734x324.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-163x72.jpg 163w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-326x144.jpg 326w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-200x88.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-520x230.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_25-650x287.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cartouches des titres d\u2019accroche<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Encadrer le titre dans des cartouches am\u00e9liore fortement la visibilit\u00e9 du texte, en particulier lorsque celui-ci est superpos\u00e9 sur des images. N\u00e9anmoins, il est essentiel d\u2019appliquer ce style de mani\u00e8re judicieuse et de s\u2019abstenir de le faire si cela n\u2019est pas n\u00e9cessaire, notamment si le texte ne se trouve pas sur une image ou sur un autre fond non uni.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-1024x454.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1926\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-1024x454.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-768x341.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-1536x682.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-2048x909.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-1352x600.jpg 1352w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-734x326.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-162x72.jpg 162w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-200x89.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-520x231.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_26-650x288.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Espacement entre les cartouches de titres d\u2019accroche<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>L\u2019espace laiss\u00e9 au-dessus et au-dessous des lettres doit \u00eatre \u00e9gal \u00e0 la largeur de la lettre majuscule \u00ab&nbsp;i&nbsp;\u00bb multipli\u00e9e par deux. De cette mani\u00e8re, les accents au-dessus et au-dessous des lettres entrent dans l\u2019espace surlign\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-1024x364.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1927\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-1024x364.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-300x107.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-768x273.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-1536x547.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-2048x729.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-1686x600.jpg 1686w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-734x261.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-202x72.jpg 202w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-405x144.jpg 405w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-60x21.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-120x43.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-200x71.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-400x142.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-260x93.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-520x185.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-325x116.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_27-650x231.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Interligne entre les cartouches de titres d\u2019accroche<\/strong>&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>L\u2019espacement entre les lignes encadr\u00e9es dans des cartouches peut varier, mais ne doit pas d\u00e9passer la largeur de la lettre \u00ab&nbsp;i&nbsp;\u00bb. <\/p>\n\n\n\n<p>L\u2019interligne ne doit pas \u00eatre plus petit que la taille de la police, pour permettre que les accents soient visibles et que le cartouche ne chevauche pas le texte de la ligne suivante.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-1024x453.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1928\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-1024x453.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-768x339.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-1536x679.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-2048x905.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-1357x600.jpg 1357w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-734x324.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-163x72.jpg 163w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-326x144.jpg 326w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-200x88.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-520x230.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_28-650x287.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Couleurs des titres<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Sur fond sombre, l\u2019utilisation strat\u00e9gique du jaune peut mettre en exergue des mots sp\u00e9cifiques, pour attirer l\u2019attention. N\u00e9anmoins, surligner de vastes zones de texte peut att\u00e9nuer cet effet. Id\u00e9alement, seuls un mot ou quelques mots doivent \u00eatre surlign\u00e9s, sans d\u00e9passer un tiers du texte.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-1024x454.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1929\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-1024x454.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-768x341.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-1536x682.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-2048x909.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-1352x600.jpg 1352w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-734x326.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-162x72.jpg 162w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-200x89.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-520x231.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_29-650x288.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Sur fond clair, laisser la couleur du texte en noir pour assurer ce contraste. <a href=\"https:\/\/accessibleweb.com\/color-contrast-checker\/\">Cet outil<\/a> peut vous aider \u00e0 v\u00e9rifier la lisibilit\u00e9 du texte et les degr\u00e9s de contraste. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-1024x453.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1930\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-1024x453.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-768x339.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-1536x679.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-2048x905.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-1357x600.jpg 1357w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-734x324.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-163x72.jpg 163w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-326x144.jpg 326w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-200x88.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-520x230.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_30-650x287.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-1024x451.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1931\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-1024x451.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-300x132.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-768x338.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-1536x676.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-2048x901.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-1363x600.jpg 1363w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-734x323.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-164x72.jpg 164w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-327x144.jpg 327w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-60x26.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-200x88.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-400x176.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-260x114.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-520x229.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-325x143.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_31-650x286.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Utilisation des titres d\u2019accroche<\/strong>&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Les styles de titres avec et sans cartouche ne doivent pas \u00eatre m\u00e9lang\u00e9s, car l\u2019espacement entre les lignes serait in\u00e9gal. Mieux vaut utiliser uniform\u00e9ment un style de titre, avec ou sans cartouche, dans l\u2019ensemble du document. <\/p>\n\n\n\n<p>Le cartouche ne doit pas servir \u00e0 mettre en exergue des mots particuliers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-1024x453.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1932\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-1024x453.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-768x339.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-1536x679.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-2048x905.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-1357x600.jpg 1357w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-734x324.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-163x72.jpg 163w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-326x144.jpg 326w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-200x88.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-520x230.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_32-650x287.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>Titres \u00e9ditoriaux et sous-titres<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Lorsqu\u2019un titre est trop long pour \u00eatre un \u00ab&nbsp;titre d\u2019accroche&nbsp;\u00bb, utiliser Amnesty Trade Gothic Roman ou Light en minuscule et en non-condens\u00e9, avec les mots essentiels surlign\u00e9s en gras.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-1024x363.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1933\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-1024x363.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-300x106.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-768x273.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-1536x545.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-2048x727.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-1690x600.jpg 1690w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-734x261.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-203x72.jpg 203w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-406x144.jpg 406w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-60x21.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-120x43.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-200x71.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-400x142.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-260x92.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-520x185.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-325x115.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_33-650x231.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/BrandHub2000px-Final-Collect-1-1024x563.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3079\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Corps du texte<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Le contenu principal du texte doit \u00eatre compos\u00e9 en Amnesty Trade Gothic Light ou Roman en minuscule, avec les points essentiels surlign\u00e9s en gras.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-1024x458.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1935\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-1024x458.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-300x134.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-768x344.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-1536x687.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-2048x916.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-1341x600.jpg 1341w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-734x328.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-161x72.jpg 161w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-322x144.jpg 322w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-120x54.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-200x89.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-400x179.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-260x116.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-520x233.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-325x145.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_35-650x291.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-1024x453.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1936\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-1024x453.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-300x133.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-768x339.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-1536x679.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-2048x905.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-1357x600.jpg 1357w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-734x324.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-163x72.jpg 163w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-326x144.jpg 326w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-60x27.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-120x53.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-200x88.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-400x177.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-260x115.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-520x230.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-325x144.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_36-650x287.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Style des citations<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Utiliser Amnesty Trade Gothic Condensed Oblique en minuscule pour les citations. Si la norme typographique de votre pays ne pr\u00e9conise pas l\u2019usage des guillemets chevrons, nous recommandons alors d\u2019utiliser des guillemets en \u00ab&nbsp;arrondis&nbsp;\u00bb, pour une apparence typographique plus raffin\u00e9e et professionnelle, plut\u00f4t que des guillemets droits. Un lien vers les raccourcis clavier des guillemets est disponible ici.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-1024x699.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1937\" style=\"width:508px;height:auto\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-1024x699.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-300x205.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-768x525.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-1536x1049.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-2048x1399.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-878x600.jpg 878w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-734x501.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-105x72.jpg 105w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-211x144.jpg 211w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-60x41.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-120x82.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-200x137.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-400x273.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-260x178.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-520x355.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-325x222.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_37-650x444.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>La ponctuation hors justification est une technique typographique qui consiste \u00e0 ajuster certains signes de ponctuation, notamment les guillemets, les traits d\u2019union et les tirets, de mani\u00e8re \u00e0 ce qu\u2019ils d\u00e9bordent l\u00e9g\u00e8rement de l\u2019alignement normal du texte, cr\u00e9ant un bloc de texte visuellement raffin\u00e9 et \u00e9quilibr\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-1024x592.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1938\" style=\"width:508px;height:auto\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-1024x592.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-300x173.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-768x444.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-1536x888.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-2048x1183.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-914x527.jpg 914w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-1038x600.jpg 1038w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-734x424.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-125x72.jpg 125w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-249x144.jpg 249w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-60x35.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-120x69.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-200x116.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-400x231.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-260x150.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-520x300.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-325x188.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_38-650x376.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/photos-cropped6-scaled.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3083\" \/><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9chelle de l\u2019identit\u00e9 visuelle typographique<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Cette \u00e9chelle garantit que notre identit\u00e9 typographique soit flexible pour les diff\u00e9rents contextes et partenariats. Au centre, figure notre marque principale, pour laquelle notre style typographique est appliqu\u00e9 strictement, avec les titres d\u2019action en gras.<\/p>\n\n\n\n<p>Plus nous nous d\u00e9pla\u00e7ons vers la gauche, plus la typographie peut devenir ludique et plus nous pouvons introduire d\u2019autres modifications cr\u00e9atives. \u00c0 l\u2019extr\u00e9mit\u00e9 gauche, nous pouvons renoncer totalement \u00e0 nos polices principales au profit d\u2019un style typographique plus personnel. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Plus nous nous d\u00e9pla\u00e7ons vers la droite, plus nous pouvons ajouter des styles typographiques pertinents pour des campagnes et des collaborations sp\u00e9cifiques. \u00c0 l\u2019extr\u00e9mit\u00e9 droite, d\u2019autres styles peuvent remplacer enti\u00e8rement notre identit\u00e9 typographique pour des d\u00e9tournements de marques.<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/section>\n\n\n<figure class=\"wp-block-image size-full\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"645\" src=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-scaled.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1794\" srcset=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-scaled.jpg 2560w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-300x76.jpg 300w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-1024x258.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-768x194.jpg 768w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-1536x387.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-2048x516.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-734x185.jpg 734w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-286x72.jpg 286w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-571x144.jpg 571w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-60x15.jpg 60w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-120x30.jpg 120w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-200x50.jpg 200w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-400x101.jpg 400w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-260x66.jpg 260w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-520x131.jpg 520w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-325x82.jpg 325w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-03-650x164.jpg 650w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left\">Approche inclusive de la conception<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Une communication visuelle inclusive nous aide \u00e0 combattre l\u2019injustice et les in\u00e9galit\u00e9s. Le r\u00e9seau d\u2019Amnesty, qui pr\u00e9sente une grande diversit\u00e9, fait participer des millions de personnes, ce qui nous oblige \u00e0 faire preuve de responsabilit\u00e9 en promouvant l\u2019\u00e9quit\u00e9, c\u00e9l\u00e9brant la diversit\u00e9 et amplifiant les voix historiquement exclues. Pour ce faire, il peut \u00eatre n\u00e9cessaire d\u2019employer une image de marque minimale, voire de ne pas en employer, et de faire tr\u00e8s attention lors de la cr\u00e9ation de contenus, en particulier s\u2019ils sont destin\u00e9s \u00e0 la collecte de fonds. Nous devons avoir conscience des limites de nos exp\u00e9riences et de nos points de vue par rapport \u00e0 ce qu\u2019une image peut signifier ou repr\u00e9senter pour les autres, faire preuve de diversit\u00e9 sans propager de pr\u00e9jug\u00e9s racistes ou culturels, ainsi que contester et remettre en question notre prise de d\u00e9cisions. Faites preuve d\u2019ouverture \u00e0 l\u2019\u00e9gard des opinions des autres et abordez les sensibilit\u00e9s des un\u00b7e\u00b7s et des autres au sujet des contenus en cours de cr\u00e9ation. Pour plus d\u2019informations, consultez&nbsp;: <a href=\"https:\/\/adam.amnesty.org\/assetbank-amnesty\/action\/viewContent?index=1&amp;showTitle=true#Photoguidelines\">Utiliser des contenus visuels<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/BrandHub2000px-Final-Collect55-853x1024.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3072\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left\">\u00c9chelle de l\u2019identit\u00e9 visuelle<\/h2>\n\n\n\n<p>Nos \u00e9chelles du logo, des couleurs et de la typographie forment un syst\u00e8me tridimensionnel au sein de notre identit\u00e9 visuelle. Cette approche int\u00e9gr\u00e9e permet une \u00e9valuation exhaustive des degr\u00e9s de l\u2019image de marque pour chaque projet.<\/p>\n\n\n\n<p>Dans ce syst\u00e8me, chaque projet peut avoir son propre positionnement, en fonction de ses besoins concrets en mati\u00e8re d\u2019image de marque. Des ajustements peuvent \u00eatre op\u00e9r\u00e9s sur un seul axe ind\u00e9pendamment des deux autres, par exemple en modifiant le logo sans faire varier les couleurs et la typographie. Cela offre une certaine flexibilit\u00e9 pour accentuer ou att\u00e9nuer certains \u00e9l\u00e9ments de l\u2019image de la marque en fonction du contexte du projet.<\/p>\n\n\n\n<p>Les trois axes sont interd\u00e9pendants, ce qui permet d\u2019adopter une approche multidimensionnelle. Cette m\u00e9thode garantit que chaque campagne ou projet puisse exprimer son individualit\u00e9 tout en restant conforme \u00e0 l\u2019identit\u00e9 visuelle globale de la marque.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-1024x1024.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1796\" srcset=\"\/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-1024x1024.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-300x300.jpg 300w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-150x150.jpg 150w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-768x768.jpg 768w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-1536x1536.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-2048x2048.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-900x900.jpg 900w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-600x600.jpg 600w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-734x734.jpg 734w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-72x72.jpg 72w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-144x144.jpg 144w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-60x60.jpg 60w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-120x120.jpg 120w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-200x200.jpg 200w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-400x400.jpg 400w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-260x260.jpg 260w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-520x520.jpg 520w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-325x325.jpg 325w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-650x650.jpg 650w, \/wp-content\/uploads\/sites\/5\/2024\/12\/identity-scale-FR-04-335x335.jpg 335w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>#section-91b3a8fb{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_41-770x710.jpg\")}@media screen and (min-width:770px){#section-91b3a8fb{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_41-1468x710.jpg\")}}@media screen and (min-width:1444px){#section-91b3a8fb{background-image:url(\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_41-2560x710.jpg\")}}<\/style><section id=\"section-91b3a8fb\" class=\"section section--has-bg-image\" style=\"min-height:13vw;max-height:853px;\"><div id=\"91b3a8fb\" class=\"container\">\n\n<p>\/<\/p>\n\n<\/div><\/section>\n\n<section id=\"section-designelements\" class=\"section\" style=\"\"><div id=\"designelements\" class=\"container\">\n<section id=\"section-thelogo\" class=\"section\" style=\"\"><div id=\"thelogo\" class=\"container\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u00c9l\u00e9ments graphiques<\/h2>\n\n<\/div><\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">11,25\u00b0<\/h3>\n\n\n\n<p>Depuis son apparition, en 1963, notre bougie embl\u00e9matique se distingue par une coupure dynamique dans sa partie basse. Cette caract\u00e9ristique de notre identit\u00e9 visuelle peut \u00eatre int\u00e9gr\u00e9e de diff\u00e9rentes mani\u00e8res en appliquant uniform\u00e9ment un angle de 11,25\u00ba aux diff\u00e9rentes composantes du graphisme. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-1024x768.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1942\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-1024x768.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-300x225.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-768x576.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-1536x1152.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-2048x1536.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-800x600.jpg 800w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-734x550.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-96x72.jpg 96w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-192x144.jpg 192w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-60x45.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-120x90.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-200x150.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-400x300.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-260x195.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-520x390.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-325x244.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_42-650x487.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Utiliser l\u2019angle de 11,25\u00ba le long de l\u2019axe horizontal ou de l\u2019axe vertical peut cr\u00e9er des cadres pour nos contenus. Ces formes pr\u00e9sentent des int\u00e9r\u00eats versatiles, notamment encadrer des photos, faciliter la transition entre les s\u00e9quences ou servir de s\u00e9parations. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-1024x686.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1943\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-1024x686.jpg 1024w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-300x201.jpg 300w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-768x515.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-1536x1030.jpg 1536w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-2048x1373.jpg 2048w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-895x600.jpg 895w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-734x492.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-107x72.jpg 107w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-215x144.jpg 215w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-60x40.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-120x80.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-200x134.jpg 200w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-400x268.jpg 400w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-260x174.jpg 260w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-520x349.jpg 520w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-325x218.jpg 325w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_43-650x436.jpg 650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Ic\u00f4nes<\/h3>\n\n\n\n<p>Nos ic\u00f4nes s\u2019inspirent du graphisme de notre bougie et utilisent deux traits, l\u2019un \u00e9tant trois fois plus \u00e9pais que l\u2019autre. Le rayon de l\u2019angle arrondi est \u00e9gal \u00e0 l\u2019\u00e9paisseur de la ligne la plus fine. L\u2019utilisation d\u2019un angle de 11,25\u00ba assure l\u2019uniformit\u00e9 des angles, qui s\u2019alignent sur la coupure embl\u00e9matique du bas de la bougie d\u2019Amnesty. Des angles courants comme ceux de 45\u00ba ou de 90\u00ba entrent dans ce faisceau d\u2019angle. <\/p>\n\n\n\n<p>L\u2019uniformit\u00e9 de la taille des ic\u00f4nes garantit l\u2019uniformit\u00e9 de l\u2019\u00e9paisseur du trait de toutes les ic\u00f4nes, ce qui renforce la coh\u00e9rence et la ma\u00eetrise de l\u2019apparence. <\/p>\n\n\n\n<p>Une ic\u00f4ne seule, cr\u00e9\u00e9e \u00e0 des fins de simplicit\u00e9, ne peut pas toujours repr\u00e9senter un sujet complexe dans son int\u00e9gralit\u00e9. Les ic\u00f4nes sont con\u00e7ues pour travailler en harmonie avec le texte qu\u2019elles accompagnent, en servant d\u2019aides visuelles qui, associ\u00e9es aux titres, offrent une repr\u00e9sentation compl\u00e8te du message voulu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-853x1024.jpg\" alt=\"\" class=\"aiic-ignore wp-image-1944\" srcset=\"\/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-853x1024.jpg 853w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-250x300.jpg 250w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-768x922.jpg 768w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-1280x1536.jpg 1280w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-1707x2048.jpg 1707w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-500x600.jpg 500w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-734x881.jpg 734w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-60x72.jpg 60w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-120x144.jpg 120w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-50x60.jpg 50w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-100x120.jpg 100w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-167x200.jpg 167w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-333x400.jpg 333w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-217x260.jpg 217w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-433x520.jpg 433w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-271x325.jpg 271w, \/wp-content\/uploads\/sites\/5\/2025\/01\/OCT24-GLO18_Brand-hub_FR_44-542x650.jpg 542w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n<\/div><\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/62c12c26-e7eb-4b40-8a60-4df474528d2b\/assetbox.html\">Militantisme<\/a> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/activism-1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3114\" \/><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/75e438de-67f8-494a-8405-b4dbfb5cd9f8\/assetbox.html\">Changement climatique<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/climate-change-1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3115\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/96fbc132-802a-40ba-b9e3-8eebb8af5b4a\/assetbox.html\">Personnes<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/people-1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3120\" \/><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/dbd725da-12d0-411f-8ab5-98e2e1bebce8\/assetbox.html\">Environnement humain<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/human-enviroment-1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3119\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/6e84d934-d067-474c-9c24-33e67d596957\/assetbox.html\">Soins de sant\u00e9<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/healthcare-1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3118\" \/><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/ad6ecc5c-d096-4c23-8830-db5a256b5383\/assetbox.html\">Conflits et justice<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/cionflict-1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3117\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/d2827026-2349-40fb-ba43-e8d3b7655ba2\/assetbox.html\">Recherche et productivit\u00e9<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/Research-and-Productivity--1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3122\" \/><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/adam.amnesty.org\/asset-bank\/images\/assetbox\/b9c71505-96b3-4efb-9401-930a8fe11efe\/assetbox.html\">Technologie<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div style=\"position:relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/technology-1024x307.jpg\" alt=\"\" class=\"aiic-ignore wp-image-3121\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"terms\">Conditions d\u2019utilisation<\/h2>\n\n\n\n<p>Les mots \u00ab&nbsp;Amnesty International&nbsp;\u00bb et le logo de la bougie avec le barbel\u00e9 d\u2019Amnesty (les \u00ab&nbsp;marques d\u2019Amnesty&nbsp;\u00bb) pr\u00e9sents sur cette page Web sont des marques reconnues au niveau international, appartenant \u00e0 Amnesty International Limited, bas\u00e9e au Royaume-Uni. L\u2019utilisation des marques d\u2019Amnesty n\u2019est autoris\u00e9e que si l\u2019ensemble des conditions suivantes est rempli&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les marques d\u2019Amnesty sont utilis\u00e9es uniquement dans le respect des directives de la pr\u00e9sente page Web&nbsp;;<\/li>\n\n\n\n<li>les marques d\u2019Amnesty sont utilis\u00e9es purement \u00e0 des fins de r\u00e9f\u00e9rence et \u00e0 des fins non commerciales&nbsp;;<\/li>\n\n\n\n<li>les marques d\u2019Amnesty ne sont utilis\u00e9es qu\u2019\u00e0 des fins de publication ult\u00e9rieure ou de diffusion de publications autoris\u00e9es d\u2019Amnesty International disponibles sur le pr\u00e9sent site Web&nbsp;;<\/li>\n\n\n\n<li>interdiction de toute utilisation des marques d\u2019Amnesty d\u2019une mani\u00e8re pouvant indiquer ou donner l\u2019impression qu\u2019Amnesty International soutient, approuve, parraine ou est affili\u00e9e \u00e0 des produits, des services ou des biens disponibles, notamment par l\u2019interm\u00e9diaire de votre propre site Web ou de vos r\u00e9seaux sociaux&nbsp;;<\/li>\n\n\n\n<li>les marques d\u2019Amnesty ne s\u2019associent \u00e0 aucun autre \u00e9l\u00e9ment graphique et ne se modifient d\u2019aucune mani\u00e8re autre que celles d\u00e9finies sur la pr\u00e9sente page Web&nbsp;;<\/li>\n\n\n\n<li>les marques d\u2019Amnesty n\u2019apparaissent pas en meilleure place que le logo ou le nom de votre propre entreprise&nbsp;;<\/li>\n\n\n\n<li>les marques d\u2019Amnesty restent la propri\u00e9t\u00e9 exclusive d\u2019Amnesty International. En utilisant les marques d\u2019Amnesty, vous acceptez de ne pas enregistrer ou tenter d\u2019enregistrer les marques d\u2019Amnesty de quelque mani\u00e8re que ce soit, et de ne pas les remettre en question&nbsp;;<\/li>\n\n\n\n<li>Vous utilisez les marques d\u2019Amnesty dans le contexte de nos publications, conform\u00e9ment \u00e0 nos autorisations, d\u00e9crites ici&nbsp;: <a href=\"https:\/\/www.amnesty.org\/fr\/about-us\/permissions\/\">https:\/\/www.amnesty.org\/fr\/about-us\/permissions\/<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Approche inclusive de la conception Une communication visuelle inclusive nous aide \u00e0 combattre l\u2019injustice et les in\u00e9galit\u00e9s. Le r\u00e9seau d\u2019Amnesty, qui pr\u00e9sente une grande diversit\u00e9, fait participer des millions de personnes, ce qui nous oblige \u00e0 faire preuve de responsabilit\u00e9 en promouvant l\u2019\u00e9quit\u00e9, c\u00e9l\u00e9brant la diversit\u00e9 et amplifiant les voix historiquement exclues. Pour ce faire, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_trash_the_other_posts":false,"_hero_title":"","_hero_content":"","_hero_cta_text":"","_hero_cta_link":"","_hero_alignment":"","_hero_background":"","_hero_size":"","_hero_show":"","_hero_type":"","_hero_embed":"","_hero_video_id":0,"_hero_hide_image_caption":true,"_hero_hide_image_copyright":false,"_nav_style":"","_disable_share_icons":false,"_disable_sidebar":false,"_display_author_info":false,"_hide_featured_image":true,"_hide_featured_image_caption":true,"_maximize_post_content":false,"_reduce_content_width":false,"_sidebar_id":0,"_stretch_thumbnail":false,"byline_context":"","byline_entity":"","byline_is_author":false,"disable_related_content":false,"download_id":0,"download_text":"","show_published_date":true,"show_updated_date":true,"term_slider":"","amnesty_index_number":"","recipients":"","recipients_refresh":"","recipients_refreshed":"","footnotes":""},"category":[],"topic":[],"class_list":["post-1853","page","type-page","status-publish","hentry"],"yoast_head":"<title>Lignes directrices sur l\u2019identit\u00e9 visuelle - La marque Amnesty International<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lignes directrices sur l\u2019identit\u00e9 visuelle - La marque Amnesty International\" \/>\n<meta property=\"og:description\" content=\"Approche inclusive de la conception Une communication visuelle inclusive nous aide \u00e0 combattre l\u2019injustice et les in\u00e9galit\u00e9s. Le r\u00e9seau d\u2019Amnesty, qui pr\u00e9sente une grande diversit\u00e9, fait participer des millions de personnes, ce qui nous oblige \u00e0 faire preuve de responsabilit\u00e9 en promouvant l\u2019\u00e9quit\u00e9, c\u00e9l\u00e9brant la diversit\u00e9 et amplifiant les voix historiquement exclues. 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